Barclaycard Platinum Card Campaign
Jan 2018
Barclaycard Platinum Card Campaign
Jan 2018
I worked at Metcalfe's Food company as a packaging designer. As a sister company of Itsu, I also worked close with the Itsu team and did a lot of design support for Itsu Grocery. Products including tea, vitamin water, crispy seaweed thins, popcorn, rice cakes, sauces etc.
Metcalfe's Food Packaging
I worked at Metcalfe's Food company as a packaging designer. As a sister company of Itsu, I also worked close with the Itsu team and did a lot of design support for Itsu Grocery. Products including tea, vitamin water, crispy seaweed thins, popcorn, rice cakes, sauces etc.
Metcalfe's Food Packaging
Barclaycard Platinum Card Campaign
Jan 2018
I joined Yumi ecommerce team in 2015 to work on a rebranding project including a series of design activities: designing branding assets, website re-platforming from Megento to Demandware, UX analytics and design, email templates design and HTML coding, POS posters, signage and other different formats of marketing assets.
Yumi rebranding
I joined Yumi ecommerce team in 2015 to work on a rebranding project including a series of design activities: designing branding assets, website re-platforming from Megento to Demandware, UX analytics and design, email templates design and HTML coding, POS posters, signage and other different formats of marketing assets.
Yumi rebranding
Targeting people who need a balance transfer to consolidate their credit or store card debt and don’t want to pay a balance transfer fee, we launch a campaign by creating a series of creative press, print and digital ads to target different customers at different moments. It runs through the tube (London Underground), train (Greater Anglia, South Western Railway, Thameslink), press (The Sun, Evening Standard, Metro), and official website at barclaycard.co.uk
Targeting people who need a balance transfer to consolidate their credit or store card debt and don’t want to pay a balance transfer fee, we launch a campaign by creating a series of creative press, print and digital ads to target different customers at different moments. It runs through the tube (London Underground), train (Greater Anglia, South Western Railway, Thameslink), press (The Sun, Evening Standard, Metro), and official website at barclaycard.co.uk
Concept development and graphic design for
the Guardian / Manchester International Festival
2020
The Guardian is a media partner of Manchester International Festival, which is an arts festival focusing on new and original work, Part of a wider project, this piece of work will be used in the run up to the event to promote The Guardian’s coverage in press. The The task is to create A4 posters from the copy routes provided. Using the headlines as a visual prompt, I created a few ideas/ concept versions: typographic option, visual option, and other explorations in illustrative, photographic, collage etc.
