Barclaycard Platinum Card Campaign
Jan 2018
Barclaycard Platinum Card Campaign
Jan 2018
I worked at Metcalfe's Food company as a packaging designer. As a sister company of Itsu, I also worked close with the Itsu team and did a lot of design support for Itsu Grocery. Products including tea, vitamin water, crispy seaweed thins, popcorn, rice cakes, sauces etc.
Metcalfe's Food Packaging
I worked at Metcalfe's Food company as a packaging designer. As a sister company of Itsu, I also worked close with the Itsu team and did a lot of design support for Itsu Grocery. Products including tea, vitamin water, crispy seaweed thins, popcorn, rice cakes, sauces etc.
Metcalfe's Food Packaging
Barclaycard Platinum Card Campaign
Jan 2018
I joined Yumi ecommerce team in 2015 to work on a rebranding project including a series of design activities: designing branding assets, website re-platforming from Megento to Demandware, UX analytics and design, email templates design and HTML coding, POS posters, signage and other different formats of marketing assets.
Yumi rebranding
I joined Yumi ecommerce team in 2015 to work on a rebranding project including a series of design activities: designing branding assets, website re-platforming from Megento to Demandware, UX analytics and design, email templates design and HTML coding, POS posters, signage and other different formats of marketing assets.
Yumi rebranding
Targeting people who need a balance transfer to consolidate their credit or store card debt and don’t want to pay a balance transfer fee, we launch a campaign by creating a series of creative press, print and digital ads to target different customers at different moments. It runs through the tube (London Underground), train (Greater Anglia, South Western Railway, Thameslink), press (The Sun, Evening Standard, Metro), and official website at barclaycard.co.uk
Targeting people who need a balance transfer to consolidate their credit or store card debt and don’t want to pay a balance transfer fee, we launch a campaign by creating a series of creative press, print and digital ads to target different customers at different moments. It runs through the tube (London Underground), train (Greater Anglia, South Western Railway, Thameslink), press (The Sun, Evening Standard, Metro), and official website at barclaycard.co.uk
Logos and Branding
On Body Injector - a new product of Phesgo
This brief aims to inform the evolution of the PHESGO brand identity system to create the new logo and visual identity for OBI (On Body Injector), which will be delivered through an updated PHESGO brand guidelines document for Roche marketers and their agency partners. These guidelines will be leveraged to build any global or local brand communications i.e., campaigns or tactical activities in the future.
(design in development)
Sub-branding for Top Doctors Awards of Invisalign
Route 2
New e-cigarette product - logo and branding development
(subbranded by Juul)
Route 1 - ENVIRA
Route 2 - KIQ
Moira Accessories - an online e-commerce shop
Product photography:
Menswear independent magazine featuring street fashion in Europe
Mami & Tot - a baby product ecommerce
(targeting young parents market in both Asia & Europe)
Development 1
Development 2
Development 3
Final:
Logo design for a multi-service digital design agency
Logo design for an online ecommerce startup company sells kitchenware
Logo Development:
Logo design for a Chinese Hotpot restaurant 'Han Chao'
Logo design for a beauty shop specialising in eye lashes
Logo design for an animal rescue charity in Shanghai, China
Logo Development:
