Barclaycard Platinum Card Campaign
Jan 2018
Barclaycard Platinum Card Campaign
Jan 2018
I worked at Metcalfe's Food company as a packaging designer. As a sister company of Itsu, I also worked close with the Itsu team and did a lot of design support for Itsu Grocery. Products including tea, vitamin water, crispy seaweed thins, popcorn, rice cakes, sauces etc.
Metcalfe's Food Packaging
I worked at Metcalfe's Food company as a packaging designer. As a sister company of Itsu, I also worked close with the Itsu team and did a lot of design support for Itsu Grocery. Products including tea, vitamin water, crispy seaweed thins, popcorn, rice cakes, sauces etc.
Metcalfe's Food Packaging
Barclaycard Platinum Card Campaign
Jan 2018
I joined Yumi ecommerce team in 2015 to work on a rebranding project including a series of design activities: designing branding assets, website re-platforming from Megento to Demandware, UX analytics and design, email templates design and HTML coding, POS posters, signage and other different formats of marketing assets.
Yumi rebranding
I joined Yumi ecommerce team in 2015 to work on a rebranding project including a series of design activities: designing branding assets, website re-platforming from Megento to Demandware, UX analytics and design, email templates design and HTML coding, POS posters, signage and other different formats of marketing assets.
Yumi rebranding
Targeting people who need a balance transfer to consolidate their credit or store card debt and don’t want to pay a balance transfer fee, we launch a campaign by creating a series of creative press, print and digital ads to target different customers at different moments. It runs through the tube (London Underground), train (Greater Anglia, South Western Railway, Thameslink), press (The Sun, Evening Standard, Metro), and official website at barclaycard.co.uk
Targeting people who need a balance transfer to consolidate their credit or store card debt and don’t want to pay a balance transfer fee, we launch a campaign by creating a series of creative press, print and digital ads to target different customers at different moments. It runs through the tube (London Underground), train (Greater Anglia, South Western Railway, Thameslink), press (The Sun, Evening Standard, Metro), and official website at barclaycard.co.uk
CBBC.org
UX design / website performance review
An UX project to improve www.cbbc.org performance based on a series of user tests across different devices and platforms.
I designed some new web pages and visual interface elements such as event calendar, news feeds, search bars, interactive infographic of region map, industry categories in icon styles, articles filters etc. Result has shown that the changes have successfully brought in more visitors interests, the avg. time visitors browsing the website increased, filter and searching functionality helped visitors more quickly to visit the page they look for, conversion rates are improved with lower bounce rate.
