Barclaycard Platinum Card Campaign
Jan 2018
Barclaycard Platinum Card Campaign
Jan 2018
I worked at Metcalfe's Food company as a packaging designer. As a sister company of Itsu, I also worked close with the Itsu team and did a lot of design support for Itsu Grocery. Products including tea, vitamin water, crispy seaweed thins, popcorn, rice cakes, sauces etc.
Metcalfe's Food Packaging
I worked at Metcalfe's Food company as a packaging designer. As a sister company of Itsu, I also worked close with the Itsu team and did a lot of design support for Itsu Grocery. Products including tea, vitamin water, crispy seaweed thins, popcorn, rice cakes, sauces etc.
Metcalfe's Food Packaging
Barclaycard Platinum Card Campaign
Jan 2018
I joined Yumi ecommerce team in 2015 to work on a rebranding project including a series of design activities: designing branding assets, website re-platforming from Megento to Demandware, UX analytics and design, email templates design and HTML coding, POS posters, signage and other different formats of marketing assets.
Yumi rebranding
I joined Yumi ecommerce team in 2015 to work on a rebranding project including a series of design activities: designing branding assets, website re-platforming from Megento to Demandware, UX analytics and design, email templates design and HTML coding, POS posters, signage and other different formats of marketing assets.
Yumi rebranding
Targeting people who need a balance transfer to consolidate their credit or store card debt and don’t want to pay a balance transfer fee, we launch a campaign by creating a series of creative press, print and digital ads to target different customers at different moments. It runs through the tube (London Underground), train (Greater Anglia, South Western Railway, Thameslink), press (The Sun, Evening Standard, Metro), and official website at barclaycard.co.uk
Targeting people who need a balance transfer to consolidate their credit or store card debt and don’t want to pay a balance transfer fee, we launch a campaign by creating a series of creative press, print and digital ads to target different customers at different moments. It runs through the tube (London Underground), train (Greater Anglia, South Western Railway, Thameslink), press (The Sun, Evening Standard, Metro), and official website at barclaycard.co.uk
Hello, I'm Sarah.
I'm a freelance integrated graphic designer based in London.
With years of industry experience, I have worked for clients from different sectors covering fashion e-commerce, advertising, branding, web, packaging, transcreation (in multiple languages).
Digital and print. From concept to finish.
Recently I've worked on projects for Publicis Groupe, OMD agency, W+K, John Lewis, Disney etc. Projects include websites, email design and building (HTML/CSS), branding & rebranding, FMCG, marketing visual templates, campaign event visual design, and video editing etc.
I am open for freelance projects. Look forwards to hearing from you.
Work Experience
2021 - NOW
2019 - 2020
2017 - 2018
2015 - 2017
2014 - 2015
2013 - 2014
2012 – 2013
2012
2011
Publicis Groupe / Digital Health
Williams Lea Tag / Accenture
Oliver Agency / Barclays
Yumi International Ltd
Qumin Digital Agency
Net-A-Porter Group Ltd
Ogilvy Group UK - OgilvyAction
TAG: Worldwide
Avantgarde London, Marketing and PR Agency
PDD - Product and Service Design Agency
Metcalfe’s Food Company (itsu Grocery)
SAS Advertising Agency (Industry Experience)
Education
10/2018
08/2018
01/2015
09/2010-09/2011
09/2008-06/2010
09/2006-06/2008
After Effects Short Course, Media Training London
Illustration Short Course, University of Art London, Chelsea
General Assembly - User Experience Design Short Course
Goldsmiths College, University of London, UK
MA Creative and Cultural Entrepreneurship (Communication Design)
University of Wales, Newport, UK
BA Advertising Design
Communication College, Shenzhen University, China
BA Advertising Strategy
Software Skills
Confident and proficient in handling design software,
flexible to work on both Mac and PC system.
Design package covers –
(General) Adobe Photoshop, Illustration, Indesign
(Web) Adobe XD, Fireworks, Sketch, Dreamweaver
(Office) PowerPoint, Word, Excel, Keynote, Number, Page
(Animation) After Effects, Premiere Pro
Photographing & Retouching / Filming & Editing
Confident in HTML/CSS; responsive Email design and build.
UX and UI design.
(UX Analytics) Hotjar, Google Analyrics
(CMS Systems) Wordpress, Megento, Demandware
(Wireframe and Prototyping) Balsamiq, Axure, Invision
Languages
Fluent in English and Chinese
(Simplified and Traditional / Mandarin and Cantonese).
(learning) Japanese & French